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ESL forum > Teaching material > Tone in job advertisements    

Tone in job advertisements



Jayho
Australia

Tone in job advertisements
 
Hi everyone
 
I m desperately seeking some information about tone specifically in job advertisements. I ve searched here and on the web to no avail.   Do you know of anything?
 
Also, if you were asked the difference between formal and business tone in a job ad, what would you say?
 
It is for job advertisements, and not the usual advertisements. 
 
Cheers
 
Jayho 

6 Nov 2017      



douglas
United States

formal vs business tone: haven t really heard of a distinction between the two, but I have seen trends in English that this could explain. I d be interested in hearing about what you find.
 
 I recently had a discussion with my boss (Human Resources Manager) about tone in our job advertisements, so you are definitely on to something. I  researched it a (very) little bit, but didn t have any real luck in finding anything useful.
 
There seems to be trend getting away from the traditional formats, but there doesn t seem to be much agreement on how.  There also seems to be a strong correlation to local (national/cultural) preferences in what I ve seen.
 
Cheers,
Douglas

7 Nov 2017     



maryse pey
France

http://blog.proven.com/job-advertisements#
 
Might this link be of some help ?
 
Hugs.
 
Maryse. 

7 Nov 2017     



Jayho
Australia

Thanks Maryse, but thats not quite what Im after.  The reading (assessment) task that I have been given to use requires students to identify the tone of a job advertisement and then to provide the evidence of that tone (adjectives used). I am seeking reference/teaching material to teach tone in job ads (which is a bit difficult because traditional job ads are quite different to other ads). In terms of the business v formal tone, the assessment question asks whether the tone of the job ad is informal, formal or business. I would like to know the difference between formal and business in reference to job ads (to me, they are the same).
 
Douglas, there is definitely a change in trend, and I think its because with online advertising, employers can say, and ask, for a lot more online than in the old newspaper formats. Some jobs ads are a piece of art, others are a source of entertainment, and all to attract the right applicant. Tone is definitely becoming an "in-thing" and I have certainly seen some way out there ads.
 
Cheers
 
Jayho 

P.S. Here is an example of the changing face of job ads





7 Nov 2017     



maryse pey
France

Oups ! Not easy indeed what you are asked !
 
 
 
 
Do you think there might be some clues in one of these links ?
 
Hugs.

7 Nov 2017     



Jayho
Australia

Hi Maryse
 
I give you 10/10 for your dedication to the cause 
 
The last link has a reference to tone,without actually saying that, in it s direction towards facebook ads.  I do have reference material on these sorts of ads, just not specifically job ads. The other two links are excellent links but do not really provide what I m after. In all honesty, I just don t think there s anything out there (yet) because jobs ads still very much follow a traditional format. I shall keep searching ... or just create my own material.
 
Cheers
 
Jayho 

9 Nov 2017