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Ask for help > Niche activity - meaning
Niche activity - meaning
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colibrita
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Niche activity - meaning
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What does niche activity mean exactly? Here �s the context:
Despite increasing awareness of the benefits of healthy eating and
physical exercise, going to the gym in France is still a niche activity
that has yet to capture the mainstream.
Does it mean only a small amount of people do it?
Thanks
Colibrita
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27 Sep 2010
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Olindalima ( F )
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Hi Colibrita
A niche activity, a niche market is used when we refer to very high qualified areas, which are not yet that popular.
For instance, buying bread is almost compulsory, so, if you open a bakery, you are sure you �ll have hundreds of people at the door.
But if you decide to open a special kind of restaurant, where you only serve but one kind of food, you know that potential customers will be less, because you have a niche activity, it �s only addresses to a small and specific trageted population.
MHO , hope it helps
Linda
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27 Sep 2010
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colibrita
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Thanks, Linda, you �re a doll!
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27 Sep 2010
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