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ESL forum >
Ask for help > Super-premium end
Super-premium end
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suyunruyasi
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Super-premium end
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Hi everybody ,
I am teaching ESP to a group of university students and in a reading passage there was an expression "super premium end of the market" and I could not figure it out what super-premium end means:( I googled it but I could not find.
Can anybody explain it to me ?
Thank in advance ... |
18 Jul 2011
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ueslteacher
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could you please give some more context , say a full sentence? It looks like an adjectival phrase... Maybe you could rephrase it as "the super-premium part of the market"? Sophia
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18 Jul 2011
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yanogator
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This is a note to everyone who asks for an explanation. Usually we can answer you better if you give us at least a complete sentence to look at, as Sophia pointed out. It looks to me like it is saying "the most expensive end of the market", "the highest-priced goods or services". "super-premium" might be referring to the most expensive grade of gasoline as a reference, not to bring gasoline into the sentence you are having trouble with. That is where the expression comes from. Bruce |
18 Jul 2011
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cheezels
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It could be confusing as I think you have grouped the wrong words together.
Super premuim: very high end, exclusive, expensive etc
End of the market: Targeted consumers. People who are doing the buying.
Example:
Very cheap stores cater for the lower end of the market.
Rolex luxury watches cater for the higher end of the market.
Maybe there are better descriptions than these, but without reading the paragraph or context is is hard to know for sure.
EDIT: Bruce types faster than me haha
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18 Jul 2011
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suyunruyasi
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:) You are right I should have given the context :)
The passage is about the global brands being unsuccessful in target markets as a result of tariffs, competition with local producers etc. The sentence is this :
"In many of these countries (target market countries), global brand owners aim to sell the super-premium end of the market in any given product category, while local brands offer their products for the rest of the market." |
18 Jul 2011
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ueslteacher
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Now you see, that phrase means exactly what cheezels explained:) The global brand owners target the rich consumers, i.e. the super-premium category of consumers, which are the part/end of the market for those products manufactured by global brands. (do I make it sound more gobbledygook?) Sophia |
18 Jul 2011
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suyunruyasi
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Thanks for your help Sophia, Bruce ans Cheezels :)
I understand now what that phrase exactly means and so will my students :)
Have a nice evening ,
Hugs Ebru |
18 Jul 2011
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