Hey fellow teachers, PLEASE don �t just accept that kids don �t read any more. They have tons of options as far as ways to be entertained; but reading is so important.
Students often say:
"I hate reading because it �s hard." Of course it �s hard. You have to practice. Roller skating is hard, unless you practice and get better. Reading is the same.
"Reading is boring." It �s boring because you havn �t found a book you are interested in. Think first about the things you like or are interested in. Then keep that in mind when you chose a book.
I �ve started a book club in our school to deal with this issue. I love to read, and i �m trying to teach our kids why.
Here are some links i �ve used in our book club.

Reading Rainbow
10 Reasons Nonreaders Don �t Read � and How to Change Their Minds
Ways to help kids chose the right book for their reading level.
Why reading Matters. (More for the teacher than the kids, depending on their age.)
Hope it helps you too. -Dar