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Ask for help > Problem word :)
Problem word :)
Aga1985
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Problem word :)
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Hello everybody. I have a question about a word �contest �.
I was reading a dialogue (in which the employees are discussing their new product promotional campaign) when I came across the following sentence: "Contests probably won �t be very effective, but I think direct mail might work if we partner with another company offering calling plans or Internet service."
What �s the meaning of the word contest in this context? ( it can �t mean competition, can it?) |
24 Apr 2014
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yanogator
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It definitely can. Companies often run contests to help promote a product. For example, a restaurant chain here in Cincinnati had a contest to try to guess the item they were going to add to their menu. Frito-Lay recently held a contest to create a new flavor for Lay �s potato chips.
Bruce |
24 Apr 2014
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Aga1985
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Thank you Bruce. Now it makes sense :)
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24 Apr 2014
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