|
BRANDS AND DEFINITIONS SET 2
These are some genericized trademarks. A genericized trademark (also known as a generic trademark, proprietary eponym) is a trademark or brand name that has become the colloquial or generic description for or synonymous with a general class of product or service, rather than the specific meaning intended by the trademark´s holder.
teachers could show the cards with the definitions to their students and ask them to come up with the names. After that, he could give them the logos so they would match them. It works quite well with business english students and as a warmer to activities related to brand and advertising.
Level:intermediate
Age: 14-17
Downloads:8 |
|
Copyright 14/5/2010 jenifferuchka
Publication or redistribution of any part of this
document is forbidden without authorization of the
copyright owner.
|
see more worksheets by jenifferuchka
|
